Inspired by a conversation this weekend, psycholi-jay
bring you the lowdown on how effective fear as a tool can be. But first? Like any
good university-trained drone I will define fear for you, at least in the context
of this little keyboard-hammering exercise.
Fear is the primal emotional response that warns you of
danger, it can also be defined as insecurity, dread, or apprehension.
The thing about fear is it is one of our oldest
physiological responses evolutionarily speaking. It could be argued almost every
other species on earth shows evidence of a fear response, rabbits hammer their
foot on the floor and bolt, cats arch their back and try and look big, and
conservatives blame the poor and try to exploit as much cash as they can out
the system before they are booted out again.
As humans our fear responses are fairly sloppily
integrated into our conscious and unconscious thought, after all it’s been with
us ever since we were lizards or fish or whatever, it’s going to be pretty
tough to override or even ignore. We actually have very little defences against
it because it’s a response designed
to cut through all of our other thoughts feeling and responses in order to
ensure we survive long enough to pass our genes on. There are actually
parasites in nature who block the fear responses in their hosts to ensure they
die young, and have a greater chance to spread the parasite to carrion feeders
(The natural equivalent of “Come on! All the cool kids are doing it!”).
Interestingly the only other emotion that cuts through
our cognitive processes so effectively is love, and modern psychologists weren’t
the first to notice this. As Machiavelli said, a Prince must be either feared
or loved, in order to rule. But if one must be chosen above the other, let it be
fear.
So what does this mean? Well next time you turn on your
TV and check your newsfeed, see how many people are trying to sell you fear.
Fear of dying, fear of loneliness, fear of poverty, fear of immigrants, fear of
joblessness, fear of religion, fear of sexual predators, fear of crime in
general. These things are used so often because it’s known that you have very little protection from the fear response,
and therefore their message will be taken in (especially around election
time!). Why do you think those hideous chain-letter things that people continue
to clog up newsfeeds with that promise “Sally McSceptic did not forward this
and was found a day later eaten to death by Mongolian bugger-ants!” still get
forwarded. It’s a clumsy attempt to poke your hypothalamus into giving you that
fear, and getting the architect of the original post what they want, your
compliance.
The fact that fear is pushed upon us so casually has led
to some serious social problems. Each moth we are looking for a new hysteria, something
new to be our boogieman, to sell our papers, win our votes, and market
disposable good that you don’t really need but are suddenly insecure about not
owning. Like the lifelong junkies of adrenaline abuse we need a bigger and
bigger hit to get us motivated and compliant, so they threaten our children,
our religion, our homes, and so on in order to win your support.
So next time somebody tells you that you should be
scared. Be sure to look at what they have to gain by telling you that, reign in
your knee-jerk response, and look out the window, and to your family, and to
your friends.
And maybe the world won’t be so scary after all.